My approach is using the attributes collection to add HTML data- attributes from code behind. This is more inline with jquery and client side scripting.
// This would likely be done with findControl in your grid OnItemCreated handler
LinkButton targetBtn = new LinkButton();
// Add attributes
targetBtn.Attributes.Add("data-{your data name here}", value.ToString() );
targetBtn.Attributes.Add("data-{your data name 2 here}", value2.ToString() );
Then retrieve the values through the attribute collection
string val = targetBtn.Attributes["data-{your data name here}"].ToString();