If you're using a gridview then use the empty data template: http://msdn.microsoft.com/en-us/library/system.web.ui.webcontrols.gridview.emptydatatemplate.aspx
<asp:gridview id="CustomersGridView"
datasourceid="CustomersSqlDataSource"
autogeneratecolumns="true"
runat="server">
<emptydatarowstyle backcolor="LightBlue"
forecolor="Red"/>
<emptydatatemplate>
<asp:image id="NoDataImage"
imageurl="~/images/Image.jpg"
alternatetext="No Image"
runat="server"/>
No Data Found.
</emptydatatemplate>
</asp:gridview>