I would start with something simple, like a Koch Snowflake. It's a simple process of taking a line and transforming it, then repeating the process recursively until it looks neat-o.
Something super simple like taking 2 points (a line) and adding a 3rd point (making a corner), then repeating on each new section that's created.
fractal(p0, p1){
Pmid = midpoint(p0,p1) + moved some distance perpendicular to p0 or p1;
fractal(p0,Pmid);
fractal(Pmid, p1);
}