[python] Pandas aggregate count distinct

Let's say I have a log of user activity and I want to generate a report of total duration and the number of unique users per day.

import numpy as np
import pandas as pd
df = pd.DataFrame({'date': ['2013-04-01','2013-04-01','2013-04-01','2013-04-02', '2013-04-02'],
    'user_id': ['0001', '0001', '0002', '0002', '0002'],
    'duration': [30, 15, 20, 15, 30]})

Aggregating duration is pretty straightforward:

group = df.groupby('date')
agg = group.aggregate({'duration': np.sum})
agg
            duration
date
2013-04-01        65
2013-04-02        45

What I'd like to do is sum the duration and count distincts at the same time, but I can't seem to find an equivalent for count_distinct:

agg = group.aggregate({ 'duration': np.sum, 'user_id': count_distinct})

This works, but surely there's a better way, no?

group = df.groupby('date')
agg = group.aggregate({'duration': np.sum})
agg['uv'] = df.groupby('date').user_id.nunique()
agg
            duration  uv
date
2013-04-01        65   2
2013-04-02        45   1

I'm thinking I just need to provide a function that returns the count of distinct items of a Series object to the aggregate function, but I don't have a lot of exposure to the various libraries at my disposal. Also, it seems that the groupby object already knows this information, so wouldn't I just be duplicating effort?

Just adding to the answers already given, the solution using the string "nunique" seems much faster, tested here on ~21M rows dataframe, then grouped to ~2M

%time _=g.agg({"id": lambda x: x.nunique()})
CPU times: user 3min 3s, sys: 2.94 s, total: 3min 6s
Wall time: 3min 20s

%time _=g.agg({"id": pd.Series.nunique})
CPU times: user 3min 2s, sys: 2.44 s, total: 3min 4s
Wall time: 3min 18s

%time _=g.agg({"id": "nunique"})
CPU times: user 14 s, sys: 4.76 s, total: 18.8 s
Wall time: 24.4 s

'nunique' is an option for .agg() since pandas 0.20.0, so:

df.groupby('date').agg({'duration': 'sum', 'user_id': 'nunique'})