Simple. Just change the image orientation flag.
UIImage *oldImage = [UIImage imageNamed:@"whatever.jpg"];
UIImageOrientation newOrientation;
switch (oldImage.imageOrientation) {
case UIImageOrientationUp:
newOrientation = UIImageOrientationLandscapeLeft;
break;
case UIImageOrientationLandscapeLeft:
newOrientation = UIImageOrientationDown;
break;
case UIImageOrientationDown:
newOrientation = UIImageOrientationLandscapeRight;
break;
case UIImageOrientationLandscapeRight:
newOrientation = UIImageOrientationUp;
break;
// you can also handle mirrored orientations similarly ...
}
UIImage *rotatedImage = [UIImage imageWithCGImage:oldImage.CGImage scale:1.0f orientation:newOrientation];