Swift 4 :
txtControl.attributedPlaceholder = NSAttributedString(string: "Placeholder String...",attributes: [NSAttributedStringKey.foregroundColor: UIColor.gray])
Objective-C :
UIColor *color = [UIColor grayColor];
txtControl.attributedPlaceholder = [[NSAttributedString alloc] initWithString:@"Placeholder String..." attributes:@{NSForegroundColorAttributeName: color}];