echo "echo "we are now going to work with ${ser}" " >> $servfile
Escape all " within quotes with \. Do this with variables like \$servicetest too:
echo "echo \"we are now going to work with \${ser}\" " >> $servfile
echo "read -p \"Please enter a service: \" ser " >> $servfile
echo "if [ \$servicetest > /dev/null ];then " >> $servfile