You could just use parameter expansion:
${parameter:-word}
If parameter is unset or null, the expansion of word is substituted. Otherwise, the value of parameter is substituted.
So try this:
var=${DEPLOY_ENV:-default_value}
There's also the ${parameter-word} form, which substitutes the default value only when parameter is unset (but not when it's null).
To demonstrate the difference between the two:
$ unset DEPLOY_ENV
$ echo "'${DEPLOY_ENV:-default_value}' '${DEPLOY_ENV-default_value}'"
'default_value' 'default_value'
$ DEPLOY_ENV=
$ echo "'${DEPLOY_ENV:-default_value}' '${DEPLOY_ENV-default_value}'"
'default_value' ''