It points to the docker host! I followed these steps:
$ boot2docker start
Waiting for VM and Docker daemon to start...
..............................
Started.
To connect the Docker client to the Docker daemon, please set:
export DOCKER_HOST=tcp://192.168.59.103:2375
$ export DOCKER_HOST=tcp://192.168.59.103:2375
$ docker run ubuntu:14.04 /bin/echo 'Hello world'
Unable to find image 'ubuntu:14.04' locally
Pulling repository ubuntu
9cbaf023786c: Download complete
511136ea3c5a: Download complete
97fd97495e49: Download complete
2dcbbf65536c: Download complete
6a459d727ebb: Download complete
8f321fc43180: Download complete
03db2b23cf03: Download complete
Hello world