Usually there are 2 types of seed data required.
In my experience I was always coming across the need for these two types of data. So I put together a small gem that extends Rails' seeds and lets you add multiple common seed files under db/seeds/ and any environmental seed data under db/seeds/ENV for example db/seeds/development.
I have found this approach is enough to give my seed data some structure and gives me the power to setup my development or staging environment in a known state just by running:
rake db:setup
Fixtures are fragile and flakey to maintain, as are regular sql dumps.