You are looking for the CASE statement
http://msdn.microsoft.com/en-us/library/ms181765.aspx
Example copied from MSDN:
USE AdventureWorks;
GO
SELECT ProductNumber, Category =
CASE ProductLine
WHEN 'R' THEN 'Road'
WHEN 'M' THEN 'Mountain'
WHEN 'T' THEN 'Touring'
WHEN 'S' THEN 'Other sale items'
ELSE 'Not for sale'
END,
Name
FROM Production.Product
ORDER BY ProductNumber;
GO