To add to the other answers, here are the variable list from Python Documentation.
Directive Meaning Notes
%a Locale’s abbreviated weekday name.
%A Locale’s full weekday name.
%b Locale’s abbreviated month name.
%B Locale’s full month name.
%c Locale’s appropriate date and time representation.
%d Day of the month as a decimal number [01,31].
%H Hour (24-hour clock) as a decimal number [00,23].
%I Hour (12-hour clock) as a decimal number [01,12].
%j Day of the year as a decimal number [001,366].
%m Month as a decimal number [01,12].
%M Minute as a decimal number [00,59].
%p Locale’s equivalent of either AM or PM. (1)
%S Second as a decimal number [00,61]. (2)
%U Week number of the year (Sunday as the first day of the week) as a decimal number [00,53]. All days in a new year preceding the first Sunday are considered to be in week 0. (3)
%w Weekday as a decimal number [0(Sunday),6].
%W Week number of the year (Monday as the first day of the week) as a decimal number [00,53]. All days in a new year preceding the first Monday are considered to be in week 0. (3)
%x Locale’s appropriate date representation.
%X Locale’s appropriate time representation.
%y Year without century as a decimal number [00,99].
%Y Year with century as a decimal number.
%z Time zone offset indicating a positive or negative time difference from UTC/GMT of the form +HHMM or -HHMM, where H represents decimal hour digits and M represents decimal minute digits [-23:59, +23:59].
%Z Time zone name (no characters if no time zone exists).
%% A literal '%' character.