For those looking for a Swift version of @amro's answer:
let userDefaults = NSUserDefaults.standardUserDefaults()
if userDefaults.boolForKey("hasRunBefore") == false {
// remove keychain items here
// update the flag indicator
userDefaults.setBool(true, forKey: "hasRunBefore")
userDefaults.synchronize() // forces the app to update the NSUserDefaults
return
}