$imgTag = <<< LOB
<img border="0" src="/images/image.jpg" alt="Image" width="100" height="100" />
<img border="0" src="/images/not_match_image.jpg" alt="Image" width="100" height="100" />
LOB;
preg_match('%<img.*?src=["\'](.*?)["\'].*?/>%i', $imgTag, $matches);
$imgSrc = $matches[1];
NOTE: You should use an HTML Parser like DOMDocument
and NOT a regex.