[html] Insert line break inside placeholder attribute of a textarea?

A slightly improved version of the Jason Gennaro's answer (see code comments):

var placeholder = 'This is a line \nthis should be a new line';
$('textarea').attr('value', placeholder);
$('textarea').focus(function(){
    if($(this).val() == placeholder){
        // reset the value only if it equals the initial one    
        $(this).attr('value', '');
    }
});
$('textarea').blur(function(){
    if($(this).val() == ''){
        $(this).attr('value', placeholder);
    }    
});
// remove the focus, if it is on by default
$('textarea').blur();