Efficient is a word that depends on context. The solution to this problem depends on the amount of queries performed relative to the amount of insertions. Suppose you are inserting N numbers and K times towards the end you were interested in the median. The heap based algorithm's complexity would be O(N log N + K).
Consider the following alternative. Plunk the numbers in an array, and for each query, run the linear selection algorithm (using the quicksort pivot, say). Now you have an algorithm with running time O(K N).
Now if K is sufficiently small (infrequent queries), the latter algorithm is actually more efficient and vice versa.