Lets get the entire numpy matrix as a list, then drop duplicates from this list, and finally return our unique list back into a numpy matrix:
matrix_as_list=data.tolist()
matrix_as_list:
[[1, 1, 1, 0, 0, 0], [0, 1, 1, 1, 0, 0], [0, 1, 1, 1, 0, 0], [1, 1, 1, 0, 0, 0], [1, 1, 1, 1, 1, 0]]
uniq_list=list()
uniq_list.append(matrix_as_list[0])
[uniq_list.append(item) for item in matrix_as_list if item not in uniq_list]
unique_matrix=np.array(uniq_list)
unique_matrix:
array([[1, 1, 1, 0, 0, 0],
[0, 1, 1, 1, 0, 0],
[1, 1, 1, 1, 1, 0]])