The difference between joins and include is that using the include statement generates a much larger SQL query loading into memory all the attributes from the other table(s).
For example, if you have a table full of comments and you use a :joins => users to pull in all the user information for sorting purposes, etc it will work fine and take less time than :include, but say you want to display the comment along with the users name, email, etc. To get the information using :joins, it will have to make separate SQL queries for each user it fetches, whereas if you used :include this information is ready for use.
Great example: