[bash] Command not found error in Bash variable assignment

I have this script called test.sh:

#!/bin/bash
STR = "Hello World"
echo $STR

when I run sh test.sh I get this:

test.sh: line 2: STR: command not found

What am I doing wrong? I look at extremely basic/beginners bash scripting tutorials online and this is how they say to declare variables... So I'm not sure what I'm doing wrong.

I'm on Ubuntu Server 9.10. And yes, bash is located at /bin/bash.

Drop the spaces around the = sign:

#!/bin/bash 
STR="Hello World" 
echo $STR 

When you define any variable then you do not have to put in any extra spaces.

E.g.

name = "Stack Overflow"  
// it is not valid, you will get an error saying- "Command not found"

So remove spaces:

name="Stack Overflow" 

and it will work fine.

In the interactive mode everything looks fine:

$ str="Hello World"
$ echo $str
Hello World

Obviously(!) as Johannes said, no space around =. In case there is any space around = then in the interactive mode it gives errors as

No command 'str' found

I know this has been answered with a very high-quality answer. But, in short, you cant have spaces.

#!/bin/bash
STR = "Hello World"
echo $STR

Didn't work because of the spaces around the equal sign. If you were to run...

#!/bin/bash
STR="Hello World"
echo $STR

It would work