Pass by pointer is the only way you could pass "by reference" in C, so you still see it used quite a bit.
The NULL pointer is a handy convention for saying a parameter is unused or not valid, so use a pointer in that case.
References can't be updated once they're set, so use a pointer if you ever need to reassign it.
Prefer a reference in every case where there isn't a good reason not to. Make it const
if you can.