I had the same problem, however, it worked for me with the following settings:
bulk insert schema.table
from '\\your\data\source.csv'
with (
datafiletype = 'char'
,format = 'CSV'
,firstrow = 2
,fieldterminator = '|'
,rowterminator = '\n'
,tablock
)
My CSV-File looks like this:
"col1"|"col2"
"val1"|"val2"
"val3"|"val4"
My problem was, I had rowterminator set to '0x0a' before, it did not work. Once I changed it to '\n', it started working...