x if y else z
is the syntax for the expression you're returning for each element. Thus you need:
[ x if x%2 else x*100 for x in range(1, 10) ]
The confusion arises from the fact you're using a filter in the first example, but not in the second. In the second example you're only mapping each value to another, using a ternary-operator expression.
With a filter, you need:
[ EXP for x in seq if COND ]
Without a filter you need:
[ EXP for x in seq ]
and in your second example, the expression is a "complex" one, which happens to involve an if-else
.