The problem is that your Python version and the library you want to use are not same versionally (Python). Even if you install Python's latest version, your PATH might not change properly and automatically. Thus, you should change it manually.After matching their version, it will work.
Ex: When I tried to install Django3, I got same error. I noticed that my PATH still seems C:\python27\Scripts though I already install Python3.8, so that I manually edited my PATH C:\python38\Scripts and reinstalled pip install Django and everything worked well.