You can do it this way:
UPDATE table_users
SET cod_user = (case when user_role = 'student' then '622057'
when user_role = 'assistant' then '2913659'
when user_role = 'admin' then '6160230'
end),
date = '12082014'
WHERE user_role in ('student', 'assistant', 'admin') AND
cod_office = '17389551';
I don't understand your date format. Dates should be stored in the database using native date and time types.