In your case, because of the constraint you need to delete the duplicated records.
created_at date - in this case I'm keeping the oldestUSING to filter the right rowsWITH duplicated AS (
SELECT id,
count(*)
FROM products
GROUP BY id
HAVING count(*) > 1),
ordered AS (
SELECT p.id,
created_at,
rank() OVER (partition BY p.id ORDER BY p.created_at) AS rnk
FROM products o
JOIN duplicated d ON d.id = p.id ),
products_to_delete AS (
SELECT id,
created_at
FROM ordered
WHERE rnk = 2
)
DELETE
FROM products
USING products_to_delete
WHERE products.id = products_to_delete.id
AND products.created_at = products_to_delete.created_at;