[sql-server] What are the main performance differences between varchar and nvarchar SQL Server data types?

nvarchar is going to have significant overhead in memory, storage, working set and indexing, so if the specs dictate that it really will never be necessary, don't bother.

I would not have a hard and fast "always nvarchar" rule because it can be a complete waste in many situations - particularly ETL from ASCII/EBCDIC or identifiers and code columns which are often keys and foreign keys.

On the other hand, there are plenty of cases of columns, where I would be sure to ask this question early and if I didn't get a hard and fast answer immediately, I would make the column nvarchar.

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