Your regex pattern should have the g modifier:
var pattern = /[somepattern]+/g;
notice the g at the end. it tells the replacer to do a global replace.
Also you dont need to use the RegExp object you can construct your pattern as above. Example pattern:
var pattern = /[0-9a-zA-Z]+/g;
a pattern is always surrounded by / on either side - with modifiers after the final /, the g modifier being the global.
EDIT: Why does it matter if pattern is a variable? In your case it would function like this (notice that pattern is still a variable):
var pattern = /[0-9a-zA-Z]+/g;
repeater.replace(pattern, "1234abc");
But you would need to change your replace function to this:
this.markup = this.markup.replace(pattern, value);