length and dbms_lob.getlength return the number of characters when applied to a CLOB (Character LOB). When applied to a BLOB (Binary LOB), dbms_lob.getlength will return the number of bytes, which may differ from the number of characters in a multi-byte character set.
As the documentation doesn't specify what happens when you apply length on a BLOB, I would advise against using it in that case. If you want the number of bytes in a BLOB, use dbms_lob.getlength.