Here's a sed
version:
sed -e '\|include "/configs/projectname.conf"|h; ${x;s/incl//;{g;t};a\' -e 'include "/configs/projectname.conf"' -e '}' file
If your string is in a variable:
string='include "/configs/projectname.conf"'
sed -e "\|$string|h; \${x;s|$string||;{g;t};a\\" -e "$string" -e "}" file