mysql> SELECT schedule_type AS Schedule FROM ad_campaign limit 1;
+----------+
| Schedule |
+----------+
| ENDDATE |
+----------+
1 row in set (0.00 sec)
mysql> SELECT CONCAT(UCASE(MID(schedule_type,1,1)),LCASE(MID(schedule_type,2))) AS Schedule FROM ad_campaign limit 1;
+----------+
| Schedule |
+----------+
| Enddate |
+----------+
1 row in set (0.00 sec)
http://dev.mysql.com/doc/refman/5.0/en/string-functions.html#function_mid