You need to instantiate the MainViewModel and set it as datacontext. In your statement it just consider it as string value.
<Window x:Class="BuildAssistantUI.BuildAssistantWindow"
xmlns="http://schemas.microsoft.com/winfx/2006/xaml/presentation"
xmlns:x="http://schemas.microsoft.com/winfx/2006/xaml"
xmlns:local="clr-namespace:BuildAssistantUI.ViewModels">
<Window.DataContext>
<local:MainViewModel/>
</Window.DataContext>