Your Maven project doesn't seem to be configured as a Eclipse Java project, that is the Java nature is missing (the little 'J' in the project icon).
To enable this, the <packaging>
element in your pom.xml should be jar
(or similar).
Then, right-click the project and select Maven > Update Project Configuration
For this to work, you need to have m2eclipse installed. But since you had the _ New ... > New Maven Project_ wizard, I assume you have m2eclipse installed.