SQLDataReaders are forward-only. You're essentially doing this:
count++; // initially 1
.DataBind(); //consuming all the records
//next iteration on
.Read()
//we've now come to end of resultset, thanks to the DataBind()
//count is still 1
You could do this instead:
if (reader.HasRows)
{
rep.DataSource = reader;
rep.DataBind();
}
int count = rep.Items.Count; //somehow count the num rows/items `rep` has.