there are four types of strings available in php. They are single quotes ('), double quotes (") and Nowdoc (<<<'EOD')
and heredoc(<<<EOD)
strings
you can use both single quotes and double quotes inside heredoc string. Variables will be expanded just as double quotes.
nowdoc strings will not expand variables just like single quotes.
ref: http://www.php.net/manual/en/language.types.string.php#language.types.string.syntax.heredoc