The solution involved putting the gtest source directory as a subdirectory of your project. I've included the working CMakeLists.txt below if it is helpful to anyone.
cmake_minimum_required(VERSION 2.6)
project(basic_test)
################################
# GTest
################################
ADD_SUBDIRECTORY (gtest-1.6.0)
enable_testing()
include_directories(${gtest_SOURCE_DIR}/include ${gtest_SOURCE_DIR})
################################
# Unit Tests
################################
# Add test cpp file
add_executable( runUnitTests testgtest.cpp )
# Link test executable against gtest & gtest_main
target_link_libraries(runUnitTests gtest gtest_main)
add_test( runUnitTests runUnitTests )