The proper way to install an MSI silently is via the msiexec.exe command line as follows:
msiexec.exe /i c:\setup.msi /QN /L*V "C:\Temp\msilog.log"
Quick explanation:
/L*V "C:\Temp\msilog.log"= verbose logging
/QN = run completely silently
/i = run install sequence
There is a much more comprehensive answer here: Batch script to install MSI. This answer provides details on the msiexec.exe command line options and a description of how to find the "public properties" that you can set on the command line at install time. These properties are generally different for each MSI.