[windows] How to avoid the "Windows Defender SmartScreen prevented an unrecognized app from starting warning"

UPDATE: Another writeup here: How to add publisher in Installshield 2018 (might be better).


I am not too well informed about this issue, but please see if this answer to another question tells you anything useful (and let us know so I can evolve a better answer here): How to pass the Windows Defender SmartScreen Protection? That question relates to BitRock - a non-MSI installer technology, but the overall issue seems to be the same.

Extract from one of the links pointed to in my answer above: "...a certificate just isn't enough anymore to gain trust... SmartScreen is reputation based, not unlike the way StackOverflow works... SmartScreen trusts installers that don't cause problems. Windows machines send telemetry back to Redmond about installed programs and how much trouble they cause. If you get enough thumbs-up then SmartScreen stops blocking your installer automatically. This takes time and lots of installs to get sufficient thumbs. There is no way to find out how far along you got."

Honestly this is all news to me at this point, so do get back to us with any information you dig up yourself.


The actual dialog text you have marked above definitely relates to the Zone.Identifier alternate data stream with a value of 3 that is added to any file that is downloaded from the Internet (see linked answer above for more details).


I was not able to mark this question as a duplicate of the previous one, since it doesn't have an accepted answer. Let's leave both question open for now? (one question is for MSI, one is for non-MSI).

Examples related to windows

"Permission Denied" trying to run Python on Windows 10 A fatal error occurred while creating a TLS client credential. The internal error state is 10013 How to install OpenJDK 11 on Windows? I can't install pyaudio on Windows? How to solve "error: Microsoft Visual C++ 14.0 is required."? git clone: Authentication failed for <URL> How to avoid the "Windows Defender SmartScreen prevented an unrecognized app from starting warning" XCOPY: Overwrite all without prompt in BATCH Laravel 5 show ErrorException file_put_contents failed to open stream: No such file or directory how to open Jupyter notebook in chrome on windows Tensorflow import error: No module named 'tensorflow'

Examples related to installation

You don't have write permissions for the /Library/Ruby/Gems/2.3.0 directory. (mac user) Conda version pip install -r requirements.txt --target ./lib How to avoid the "Windows Defender SmartScreen prevented an unrecognized app from starting warning" PackagesNotFoundError: The following packages are not available from current channels: Tensorflow import error: No module named 'tensorflow' Downgrade npm to an older version Create Setup/MSI installer in Visual Studio 2017 how to install tensorflow on anaconda python 3.6 Application Installation Failed in Android Studio How to install pip for Python 3.6 on Ubuntu 16.10?

Examples related to windows-installer

How to avoid the "Windows Defender SmartScreen prevented an unrecognized app from starting warning" How can I find the product GUID of an installed MSI setup? Batch script to install MSI How to uninstall with msiexec using product id guid without .msi file present Create an application setup in visual studio 2013 Error 1920 service failed to start. Verify that you have sufficient privileges to start system services How to install .MSI using PowerShell Create MSI or setup project with Visual Studio 2012 AppFabric installation failed because installer MSI returned with error code : 1603 How to create an installer for a .net Windows Service using Visual Studio