I can't tell you what's best, but a tool I have used with success in the past was cx_Freeze. They recently updated (on Jan. 7, '17) to version 5.0.1 and it supports Python 3.6.
Here's the pypi https://pypi.python.org/pypi/cx_Freeze
The documentation shows that there is more than one way to do it, depending on your needs. http://cx-freeze.readthedocs.io/en/latest/overview.html
I have not tried it out yet, so I'm going to point to a post where the simple way of doing it was discussed. Some things may or may not have changed though.