This happened to me recently. I was fully migrate to MySQL 5.7, and everything is in default configuration.
All previously answers are already clear and I just want to add something.
This 1406 error could happen in your function / procedure too and not only to your table's column length.
In my case, I've trigger which call procedure with IN parameter varchar(16) but received 32 length value.
I hope this help someone with similar problem.