In the "Developer Tab" go to "Visual Basic" and create a Module. Copy paste the following. Remember changing the code, depending on what you want. Then run the module.
Sub sbDelete_Rows_IF_Cell_Contains_String_Text_Value()
Dim lRow As Long
Dim iCntr As Long
lRow = 390
For iCntr = lRow To 1 Step -1
If Cells(iCntr, 5).Value = "none" Then
Rows(iCntr).Delete
End If
Next
End Sub
lRow : Put the number of the rows that the current file has.
The number "5" in the "If" is for the fifth (E) column