[nginx] How to redirect single url in nginx?

If you need to duplicate more than a few redirects, you might consider using a map:

# map is outside of server block
map $uri $redirect_uri {
    ~^/issue1/?$    http://example.com/shop/issues/custom_isse_name1;
    ~^/issue2/?$    http://example.com/shop/issues/custom_isse_name2;
    ~^/issue3/?$    http://example.com/shop/issues/custom_isse_name3;
    # ... or put these in an included file
}

location / {
    try_files $uri $uri/ @redirect-map;
}

location @redirect-map {
    if ($redirect_uri) {  # redirect if the variable is defined
        return 301 $redirect_uri;
    }
}