Try this:
created_at.strftime('%FT%T')
It's a time formatting function which provides you a way to present the string representation of the date. (http://ruby-doc.org/core-2.2.1/Time.html#method-i-strftime).
From APIdock:
%Y%m%d => 20071119 Calendar date (basic)
%F => 2007-11-19 Calendar date (extended)
%Y-%m => 2007-11 Calendar date, reduced accuracy, specific month
%Y => 2007 Calendar date, reduced accuracy, specific year
%C => 20 Calendar date, reduced accuracy, specific century
%Y%j => 2007323 Ordinal date (basic)
%Y-%j => 2007-323 Ordinal date (extended)
%GW%V%u => 2007W471 Week date (basic)
%G-W%V-%u => 2007-W47-1 Week date (extended)
%GW%V => 2007W47 Week date, reduced accuracy, specific week (basic)
%G-W%V => 2007-W47 Week date, reduced accuracy, specific week (extended)
%H%M%S => 083748 Local time (basic)
%T => 08:37:48 Local time (extended)
%H%M => 0837 Local time, reduced accuracy, specific minute (basic)
%H:%M => 08:37 Local time, reduced accuracy, specific minute (extended)
%H => 08 Local time, reduced accuracy, specific hour
%H%M%S,%L => 083748,000 Local time with decimal fraction, comma as decimal sign (basic)
%T,%L => 08:37:48,000 Local time with decimal fraction, comma as decimal sign (extended)
%H%M%S.%L => 083748.000 Local time with decimal fraction, full stop as decimal sign (basic)
%T.%L => 08:37:48.000 Local time with decimal fraction, full stop as decimal sign (extended)
%H%M%S%z => 083748-0600 Local time and the difference from UTC (basic)
%T%:z => 08:37:48-06:00 Local time and the difference from UTC (extended)
%Y%m%dT%H%M%S%z => 20071119T083748-0600 Date and time of day for calendar date (basic)
%FT%T%:z => 2007-11-19T08:37:48-06:00 Date and time of day for calendar date (extended)
%Y%jT%H%M%S%z => 2007323T083748-0600 Date and time of day for ordinal date (basic)
%Y-%jT%T%:z => 2007-323T08:37:48-06:00 Date and time of day for ordinal date (extended)
%GW%V%uT%H%M%S%z => 2007W471T083748-0600 Date and time of day for week date (basic)
%G-W%V-%uT%T%:z => 2007-W47-1T08:37:48-06:00 Date and time of day for week date (extended)
%Y%m%dT%H%M => 20071119T0837 Calendar date and local time (basic)
%FT%R => 2007-11-19T08:37 Calendar date and local time (extended)
%Y%jT%H%MZ => 2007323T0837Z Ordinal date and UTC of day (basic)
%Y-%jT%RZ => 2007-323T08:37Z Ordinal date and UTC of day (extended)
%GW%V%uT%H%M%z => 2007W471T0837-0600 Week date and local time and difference from UTC (basic)
%G-W%V-%uT%R%:z => 2007-W47-1T08:37-06:00 Week date and local time and difference from UTC (extended)