use git bash in windows. Git Bash processes commands differently than cmd.
Most Windows command prompts will choke when you set environment variables with NODE_ENV=production like that. (The exception is Bash on Windows, which uses native Bash.) Similarly, there's a difference in how windows and POSIX commands utilize environment variables. With POSIX, you use: $ENV_VAR and on windows you use %ENV_VAR%. - cross-env doc
{
...
"scripts": {
"help": "tagove help",
"start": "env NODE_ENV=production tagove start"
}
...
}
use dotenv package to declare the env variables