On x86/x64 processors, a byte is 8 bits, and there are 256 possible binary states in 8 bits, 0 thru 255. This is how the OS translates your keyboard key strokes into letters on the screen. When you press the 'A' key, the keyboard sends a binary signal equal to the number 97 to the computer, and the computer prints a lowercase 'a' on the screen. You can confirm this in any Windows text editing software by holding an ALT key, typing 97 on the NUMPAD, then releasing the ALT key. If you replace '97' with any number from 0 to 255, you will see the character associated with that number on the system's character code page printed on the screen.
If a character is 8 bits, or 1 byte, then a WORD must be at least 2 characters, so 16 bits or 2 bytes. Traditionally, you might think of a word as a varying number of characters, but in a computer, everything that is calculable is based on static rules. Besides, a computer doesn't know what letters and symbols are, it only knows how to count numbers. So, in computer language, if a WORD is equal to 2 characters, then a double-word, or DWORD, is 2 WORDs, which is the same as 4 characters or bytes, which is equal to 32 bits. Furthermore, a quad-word, or QWORD, is 2 DWORDs, same as 4 WORDs, 8 characters, or 64 bits.
Note that these terms are limited in function to the Windows API for developers, but may appear in other circumstances (eg. the Linux dd command uses numerical suffixes to compound byte and block sizes, where c is 1 byte and w is bytes).