Yet another method is using the LOOP instruction:
mov cx, 3
myloop:
; Your loop content
loop myloop
The loop instruction automatically decrements cx, and only jumps if cx != 0. There are also LOOPE, and LOOPNE variants, if you want to do some additional check for your loop to break out early.
If you want to modify cx during your loop, make sure to push it onto the stack before the loop content, and pop it off after:
mov cx, 3
myloop:
push cx
; Your loop content
pop cx
loop myloop