[php] What's the use of ob_start() in php?

I use this so I can break out of PHP with a lot of HTML but not render it. It saves me from storing it as a string which disables IDE color-coding.

<?php
ob_start();
?>
<div>
    <span>text</span>
    <a href="#">link</a>
</div>
<?php
$content = ob_get_clean();
?>

Instead of:

<?php
$content = '<div>
    <span>text</span>
    <a href="#">link</a>
</div>';
?>