[excel] How to add a button programmatically in VBA next to some sheet cell data?

I have a function that generates data for say 100 rows (and 2 columns). For each row (in the 3rd column) I need to add a button which, when clicked, brings up a custom modal dialog box giving the user 4 options/buttons to choose from.

Any idea how to do this?

Suppose your function enters data in columns A and B and you want to a custom Userform to appear if the user selects a cell in column C. One way to do this is to use the SelectionChange event:

Private Sub Worksheet_SelectionChange(ByVal Target As Range)
    Dim clickRng As Range
    Dim lastRow As Long

    lastRow = Range("A1").End(xlDown).Row
    Set clickRng = Range("C1:C" & lastRow) //Dynamically set cells that can be clicked based on data in column A

    If Not Intersect(Target, clickRng) Is Nothing Then
        MyUserForm.Show //Launch custom userform
    End If

End Sub

Note that the userform will appear when a user selects any cell in Column C and you might want to populate each cell in Column C with something like "select cell to launch form" to make it obvious that the user needs to perform an action (having a button naturally suggests that it should be clicked)