You can leverage Conditional Formatting
as follows.
H8
select Format > Conditional Formatting...=I8="Elementary"
Format...
and select the color you want etc.Add>>
and repeat steps 1 to 4Note that you can only have (in excel 2003) three separate conditions so you will only be able to have different formatting for three items in the drop down menu. If the idea is to make them visually distinct then (maybe) having no color for one of the selections is not a problem?
If the cell is never blank, you can use format (not conditional) to get 4 distinct visuals.