Most of the answers here are more or less related to application programming. Here is an example from embedded systems programming. For example below is an excerpt from the reference manual of NXP's Kinetis KL13 series microcontroller, this code snippet is used to run bootloader, which resides in ROM, from firmware:
" To get the address of the entry point, the user application reads the word containing the pointer to the bootloader API tree at offset 0x1C of the bootloader's vector table. The vector table is placed at the base of the bootloader's address range, which for the ROM is 0x1C00_0000. Thus, the API tree pointer is at address 0x1C00_001C.
The bootloader API tree is a structure that contains pointers to other structures, which have the function and data addresses for the bootloader. The bootloader entry point is always the first word of the API tree. "
uint32_t runBootloaderAddress;
void (*runBootloader)(void * arg);
// Read the function address from the ROM API tree.
runBootloaderAddress = **(uint32_t **)(0x1c00001c);
runBootloader = (void (*)(void * arg))runBootloaderAddress;
// Start the bootloader.
runBootloader(NULL);