[url] When should I use a trailing slash in my URL?

When should a trailing slash be used in a URL? For example - should my URL look like /about-us/ or like /about-us?

I am fully aware of the SEO-related issues - duplicate content and the canonical thing; I'm trying to figure out which one I should use in the context of serving pages correctly alone.

For example, my colleague is thinking that a trailing slash at the end means it's a "folder" - a "directory", so this is not a correct style. But I think that without a slash in the end - it's not quite correct either, because it almost looks like a folder, but it isn't and it's not a normal file either, but a filename without extension.

Is there a proper way of knowing which to use?

That's not really a question of aesthetics, but indeed a technical difference. The directory thinking of it is totally correct and pretty much explaining everything. Let's work it out:

You are back in the stone age now or only serve static pages

You have a fixed directory structure on your web server and only static files like images, html and so on — no server side scripts or whatsoever.

A browser requests /index.htm, it exists and is delivered to the client. Later you have lots of - let's say - DVD movies reviewed and a html page for each of them in the /dvd/ directory. Now someone requests /dvd/adams_apples.htm and it is delivered because it is there.

At some day, someone just requests /dvd/ - which is a directory and the server is trying to figure out what to deliver. Besides access restrictions and so on there are two possibilities: Show the user the directory content (I bet you already have seen this somewhere) or show a default file (in Apache it is: DirectoryIndex: sets the file that Apache will serve if a directory is requested.)

So far so good, this is the expected case. It already shows the difference in handling, so let's get into it:

At 5:34am you made a mistake uploading your files

(Which is by the way completely understandable.) So, you did something entirely wrong and instead of uploading /dvd/the_big_lebowski.htm you uploaded that file as dvd (with no extension) to /.

Someone bookmarked your /dvd/ directory listing (of course you didn't want to create and always update that nifty index.htm) and is visiting your web-site. Directory content is delivered - all fine.

Someone heard of your list and is typing /dvd. And now it is screwed. Instead of your DVD directory listing the server finds a file with that name and is delivering your Big Lebowski file.

So, you delete that file and tell the guy to reload the page. Your server looks for the /dvd file, but it is gone. Most servers will then notice that there is a directory with that name and tell the client that what it was looking for is indeed somewhere else. The response will most likely be be:

Status Code:301 Moved Permanently with Location: http://[...]/dvd/

So, totally ignoring what you think about directories or files, the server only can handle such stuff and - unless told differently - decides for you about the meaning of "slash or not".

Finally after receiving this response, the client loads /dvd/ and everything is fine.

Is it fine? No.

"Just fine" is not good enough for you

You have some dynamic page where everything is passed to /index.php and gets processed. Everything worked quite good until now, but that entire thing starts to feel slower and you investigate.

Soon, you'll notice that /dvd/list is doing exactly the same: Redirecting to /dvd/list/ which is then internally translated into index.php?controller=dvd&action=list. One additional request - but even worse! customer/login redirects to customer/login/ which in turn redirects to the HTTPS URL of customer/login/. You end up having tons of unnecessary HTTP redirects (= additional requests) that make the user experience slower.

Most likely you have a default directory index here, too: index.php?controller=dvd with no action simply internally loads index.php?controller=dvd&action=list.

Summary:

• If it ends with / it can never be a file. No server guessing.

• Slash or no slash are entirely different meanings. There is a technical/resource difference between "slash or no slash", and you should be aware of it and use it accordingly. Just because the server most likely loads /dvd/index.htm - or loads the correct script stuff - when you say /dvd: It does it, but not because you made the right request. Which would have been /dvd/.

• Omitting the slash even if you indeed mean the slashed version gives you an additional HTTP request penalty. Which is always bad (think of mobile latency) and has more weight than a "pretty URL" - especially since crawlers are not as dumb as SEOs believe or want you to believe ;)

It is not a question of preference. /base and /base/ have different semantics. In many cases, the difference is unimportant. But it is important when there are relative URLs.

• child relative to /base/ is /base/child.
• child relative to /base is (perhaps surprisingly) /child.

When you make your URL /about-us/ (with the trailing slash), it's easy to start with a single file index.html and then later expand it and add more files (e.g. our-CEO-john-doe.jpg) or even build a hierarchy under it (e.g. /about-us/company/, /about-us/products/, etc.) as needed, without changing the published URL. This gives you a great flexibility.

Other answers here seem to favor omitting the trailing slash. There is one case in which a trailing slash will help with search engine optimization (SEO). That is the case that your document has what appears to be a file extension that is not .html. This becomes an issue with sites that are rating websites. They might choose between these two urls:

• http://mysite.example.com/rated.example.com
• http://mysite.example.com/rated.example.com/

In such a case, I would choose the one with the trailing slash. That is because the .com extension is an extension for Windows executable command files. Search engines and virus checkers often dislike URLs that appear that they may contain malware distributed through such mechanisms. The trailing slash seems to mitigate any concerns, allowing the page to rank in search engines and get by virus checkers.

If your URLs have no . in the file portion, then I would recommend omitting the trailing slash for simplicity.

I'm always surprised by the extensive use of trailing slashes on non-directory URLs (WordPress among others). This really shouldn't be an either-or debate because putting a slash after a resource is semantically wrong. The web was designed to deliver addressable resources, and those addresses - URLs - were designed to emulate a *nix-style file-system hierarchy. In that context:

• Slashes always denote directories, never files.
• Files may be named anything (with or without extensions), but cannot contain or end with slashes.

Using these guidelines, it's wrong to put a slash after a non-directory resource.

Who says a file name needs an extension?? take a look on a *nix machine sometime...
I agree with your friend, no trailing slash.

From an SEO perspective, choosing whether or not to include a trailing slash at the end of a URL is irrelevant. These days, it is common to see examples of both on the web. A site will not be penalized either way, nor will this choice affect your website's search engine ranking or other SEO considerations.

Just choose a URL naming convention you prefer, and include a canonical meta tag in the <head> section of each webpage.

Search engines may consider a single webpage as two separate duplicate URLS when they encounter it with and without the trailing slash, ie example.com/about-us/ and example.com/about-us.

It is best practice to include a canonical meta tag on each page because you cannot control how other sites link to your URLs.

The canonical tag looks like this: <link rel="canonical" href="https://example.com/about-us" />. Using a canonical meta tag ensures that search engines only count each of your URLs once, regardless of whether other websites include a trailing slash when they link to your site.

The trailing slash does not matter for your root domain or subdomain. Google sees the two as equivalent.

But trailing slashes do matter for everything else because Google sees the two versions (one with a trailing slash and one without) as being different URLs. Conventionally, a trailing slash (/) at the end of a URL meant that the URL was a folder or directory.

A URL without a trailing slash at the end used to mean that the URL was a file.

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